Save My Fur Baby Privacy Policy

Last Updated: September 05, 2025

PRIVACY POLICY SUMMARY

Purpose: This policy explains how we protect your information when you register pets for our emergency QR code service.
Information Collected: We collect your personal details, pet information, and website usage data.
How Information Is Used: Your information helps first responders assist your pets during emergencies.
QR Code Security: QR codes link to secure databases rather than storing information directly.
First Responder Access: Emergency personnel must verify their identity before accessing your pet information.
Your Rights: You can access, update, or delete your information at any time.
Data Protection: We use industry-standard security measures to protect your information.
Children’s Privacy: Our service is not intended for children under 13.

1. INTRODUCTION

This Privacy Policy (“Policy”) describes how Save My Fur Baby, INC (“we,” “us,” or “our”) collects, uses, discloses, and protects the personal information of users (“you” or “your”) of our website https://savemyfurbaby.org (the “Site”) and the services available through our Site, including our pet registration and QR code generation services (collectively, the “Services”). This Policy applies to information we collect when you use our Site and Services, or when you otherwise interact with us.

We are committed to protecting your privacy and the security of your personal information. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you should not use our Site or Services. By accessing or using our Site or Services, you agree to this Policy.

2. KEY TERMS

As used in this Privacy Policy:

Personal Information means any information that is linked or reasonably linkable to an identified or identifiable individual.
Pet Information means any information about your pets, including but not limited to their name, breed, age, medical conditions, medications, vaccination records, veterinary contact information, and behavioral characteristics.
QR Code means the machine-readable code generated by our Services that, when scanned by authorized personnel, provides access to information about your pets.
First Responders means emergency personnel, including but not limited to firefighters, emergency medical technicians, paramedics, police officers, and other authorized emergency service providers.
Controller means the entity that determines the purposes and means of processing personal information.
Processor means the entity that processes personal information on behalf of the controller.
Tiered Information Access means our system of organizing pet information so that critical emergency data is immediately accessible, while more detailed personal information requires additional verification.
Emergency Override means the backup procedures available when QR codes cannot be scanned due to damage or technical failures.

3. PERSONAL INFORMATION WE COLLECT

We adhere to data minimization principles and collect only information necessary to provide our Services. We collect several types of information from and about users of our Site and Services, including:

3.1 Information You Provide to Us

You may provide us with personal information when you register on our Site, create an account, complete forms, or correspond with us. This information may include:

Identifiers, such as your name, postal address, email address, telephone number, username, and password.
Account information, such as your registration date, account settings, and preferences.
Pet Information, such as your pet’s name, breed, species, age, color, markings, microchip information, medical conditions, medications, allergies, behavioral traits, veterinary contact information, and photographs.
Emergency contact information, including names and telephone numbers of persons to contact regarding your pets in case of emergency.
Payment information, such as credit card numbers, billing addresses, and other financial information used to pay for our Services.
Communications, including your correspondence with us and any customer service interactions.
Household authority confirmation, including your confirmation that you have the authority to share information about pets in multi-person households.

3.2 Information We Collect Automatically

When you visit, use, or navigate our Site, we may collect certain information automatically, including:

Technical information, including your internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Site.
Usage information, including information about how you use our Site and Services, such as the pages you visit, the time and date of your visits, the time spent on those pages, and other diagnostic data.
Device information, including the type of device you use, mobile network information, and unique device identifiers.

3.3 Information Collected Through Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities on our Site. For more information about our use of these technologies, please see Section 9 of this Policy.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use the information we collect about you or that you provide to us, including any personal information, for the following purposes:

4.1 Provide Our Services

To create and maintain your account.
To generate QR codes containing information about your pets for first responder access.
To process transactions and send related information, including confirmations and receipts.
To respond to your inquiries, requests, and customer service needs.
To fulfill any other purpose for which you provide it.
To connect you with our marketing partners in the pet industry who support us and who allow us to offer our services at discounted prices.

4.2 Improve and Maintain Our Services

To personalize your experience on our Site.
To develop new products, services, features, and functionality.
To analyze and improve the safety and security of our Services.
To conduct research and analysis to better understand how users access and use our Site and Services.

4.3 Communications

To provide you with notices about your account and updates to our Services.
To send you technical notices, security alerts, and support and administrative messages.
To communicate with you about products, services, and events offered by us, to the extent permitted by applicable law and in accordance with your preferences.

4.4 Legal and Safety Purposes

To protect the rights, property, or safety of us, our users, or others.
To detect, prevent, or otherwise address fraud, security, or technical issues.
To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
To enforce our Terms of Service and other agreements, including for billing and collection purposes.

4.5 No Automated Decision-Making

We do not use automated decision-making or profiling techniques that produce legal or similarly significant effects concerning you. Our system may prioritize certain pet information for first responders based on emergency relevance (such as displaying medical conditions before breed information), but this prioritization follows pre-determined rules and does not involve algorithmic decision-making about individual users.

5. DISCLOSURE OF YOUR INFORMATION

We may disclose personal information that we collect or you provide as described in this Policy:

5.1 First Responders

The primary purpose of our Services is to provide information about your pets to first responders in emergency situations. When a first responder scans the QR code associated with your account, they will have access to the pet information you have provided specifically for this purpose.
First responders are authenticated through our comprehensive verification protocol that includes:
Validation of official emergency service credentials against government databases
Multi-factor authentication for accessing sensitive information
Verification against official ID numbers and department-issued credentials
Access logging and monitoring with automated alerts for suspicious activity
IP address and device verification when applicable
Time-limited access sessions that automatically expire
The QR code implements our Tiered Information Access system, where:
Tier 1 (Immediately Visible): Critical emergency information (pet names, species, medical alerts)
Tier 2 (Basic Verification): General pet information (breed, age, behavior notes)
Tier 3 (Full Verification): Detailed information (veterinary records, owner contact details)

5.2 Service Providers and Processors

We may share your information with contractors, service providers, and other third parties we use to support our business and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and process the personal information with the same level of protection that we provide.
Our processor contracts explicitly require:
Implementation of appropriate technical and organizational security measures
Staff confidentiality commitments
Subprocessor restrictions requiring our prior written consent
Breach notification requirements
Cooperation with data subject rights requests
Return or deletion of data upon contract termination
Our primary service providers include:
Cloud storage providers (Amazon Web Services, Inc.)
Payment processors (Stripe, Inc.)
QR code generation technology providers (QRCode Monkey GmbH)
Customer service platforms (Zendesk, Inc.)

5.3 Veterinarians

With your explicit consent, we may provide access to your pet’s information to veterinarians you designate in your account settings. Veterinarians can:
View pet medical information

5.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

5.5 Legal Compliance and Protection

To comply with any court order, law, or legal process, including responding to any government or regulatory request.
To enforce or apply our Terms of Service and other agreements.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.

5.6 With Your Consent

We may disclose your personal information for any other purpose with your affirmative, unambiguous consent.

5.7 Cross-Border Data Transfers

If we transfer your personal information to service providers or affiliated entities located outside your country of residence, we implement appropriate safeguards to ensure your information receives an adequate level of protection. These safeguards include:
Standard Contractual Clauses approved by relevant regulatory authorities
Binding Corporate Rules for transfers within our corporate group
Adequacy decisions where the recipient country has been deemed to provide adequate protection
Derogations for specific situations as permitted by applicable law

6. DATA SECURITY

We have implemented reasonable technical, administrative, and physical security measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. These measures include:

Encryption of personal information in transit using TLS 1.3 protocols
Encryption of personal information at rest using AES-256 encryption
Secure access controls with role-based permissions and multi-factor authentication
Regular security assessments and penetration testing by independent security firms
Employee training on data security practices and privacy compliance
Physical security of facilities where data is stored, including 24/7 monitoring
Network security measures including firewalls, intrusion detection, and anomaly monitoring
Regular security patches and updates to all systems and applications

The QR codes generated by our Services are designed with security in mind. Each QR code contains a unique identifier that links to your pet information stored in our secure database, rather than containing the information itself. This architecture provides an additional layer of security while ensuring that first responders can quickly access critical information in emergency situations.

For optimal security, we recommend the following QR code placement guidelines:

Place QR codes inside door frames or entryways, not visible from windows
Consider placing a QR code sticker on pet carriers or crates
Include a QR code in your emergency kit
Avoid placing QR codes in locations visible to passersby or from outside your home

Notwithstanding our security safeguards, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. In the event of a data breach that compromises your personal information, we will notify you and the appropriate regulatory authorities in accordance with applicable law.

7. DATA RETENTION

We will retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal information, we consider:

The amount, nature, and sensitivity of the personal information
The potential risk of harm from unauthorized use or disclosure
The purposes for which we process the personal information
Whether we can achieve those purposes through other means
Applicable legal, regulatory, tax, accounting, or other requirements

Specific retention periods include:

Account information: For the duration of your active account plus 1 year after account closure
Payment information: 7 years as required by applicable tax and financial regulations
QR code data: Until deactivated by you or 90 days after account closure
Website usage data: 12 months from collection
Customer service communications: 2 years from resolution of inquiry

If you close your account or request that we delete your information, we will delete or anonymize your personal information within 30 days of your request, except for information that we are required to retain for legal or legitimate business purposes. When we anonymize data, we implement technical measures to ensure that the data cannot be re-associated with an identifiable individual.

8. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information. These may include:

8.1 Access and Update

You can review and update your personal information by logging into your account on our Site and visiting your account profile page. You may also contact us directly to request access to, correct, or delete any personal information that you have provided to us. We will respond to your request within 30 days.

8.2 QR Code Information

You can update the information that is accessible through your QR code at any time by logging into your account. Changes will be reflected in the information accessible through your QR code within 24 hours. You may also:

Customize which information is visible to first responders through our Tiered Information Access settings
Temporarily disable QR code access during vacations or when pets are not at home
Request a new QR code if you believe your current code has been compromised
Set expiration dates for temporary pet sitters or caregivers to access information
Create pet-specific QR codes with different information for each pet

8.3 Communications

You can opt out of receiving marketing communications from us by following the unsubscribe instructions provided in those emails or by contacting us directly. Please note that even if you opt out of receiving marketing communications, we may still send you service-related communications, such as those about your account or our ongoing business relations.

8.4 Do Not Track Signals

Some web browsers have a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Due to the lack of a consistent industry standard for interpreting these signals, our Site does not currently respond to “Do Not Track” signals. However, you can limit tracking by disabling cookies in your browser or using the cookie controls we provide on our Site.

8.5 Account Deactivation and Deletion

You may deactivate your account at any time by logging into your account settings or contacting us directly. Deactivation will suspend your account and QR code functionality but will not delete your information. To completely delete your account and associated information, please contact us using the information in Section 16.

When you request account deletion, we will:

Permanently delete your personal information from our active systems within 30 days
Retain only the information required by law or necessary for legitimate business purposes
Provide confirmation when your deletion request has been completed
Ensure any data retained in backups will be deleted according to our backup rotation schedule (maximum 90 days)

9. COOKIES AND SIMILAR TECHNOLOGIES

Our Site uses cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts.

9.1 Cookies

Cookies are small text files that are stored on your device when you visit a website. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until they expire or you delete them).

9.2 Types of Cookies We Use

Essential cookies: These cookies are necessary for the Site to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not function properly.
Analytical/performance cookies: These cookies allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works. We use Google Analytics for this purpose, with IP anonymization enabled.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

9.3 Your Choices Regarding Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies. Our cookie management tool also allows you to selectively enable or disable non-essential cookies. If you choose to remove or reject cookies, this could affect certain features or services of our Site.

9.4 Google AdSense and Advertising Cookies

We use Google AdSense on our Site. Google, as a third-party vendor, uses cookies to serve ads. Google’s use of the DART cookie enables it to serve ads to you based on your previous visits to our Site and other websites.

You may opt out of the use of the DART cookie by visiting the Google Ad and Content Network Privacy Policy (https://policies.google.com/technologies/ads).
You may also set advertising preferences using the Google Ad Settings page (https://www.google.com/settings/ads) or opt out through the Network Advertising Initiative Opt-Out page (https://optout.networkadvertising.org/).
We, along with third-party vendors, may use first-party cookies (such as Google Analytics) and third-party cookies (such as DoubleClick) together to understand how users interact with ad impressions and other ad service functions.

10. CHILDREN’S PRIVACY

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13, in compliance with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501-6506. If you are under 13, do not use or provide any information on this Site or through any of its features, register on the Site, or provide any information about yourself to us.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information immediately. If you believe we might have any information from or about a child under 13, please contact us immediately using the contact information provided in Section 16.

11. THIRD-PARTY WEBSITES AND SERVICES

Our Site may contain links to third-party websites and services. This Policy does not apply to those third-party websites and services, and we are not responsible for the privacy practices of such third parties. These third parties may have their own privacy policies, which we strongly suggest you review if you visit their websites or use their services. This Policy applies only to information collected by our Site and Services.

We may integrate third-party services into our platform, such as payment processors or analytics providers. These third parties may collect information about you when you interact with their services. We encourage you to review the privacy policies of any third-party websites or services before providing any information to them.

12. REGIONAL PRIVACY RIGHTS

Depending on your place of residence, you may have specific rights regarding your personal information. This section summarizes the rights available to residents of certain jurisdictions.

12.1 United States State Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have some or all of the following rights:

The right to know what personal information we collect about you and how we use and disclose it
The right to access your personal information
The right to correct inaccuracies in your personal information
The right to delete your personal information, subject to exceptions
The right to opt out of the sale of your personal information
The right to opt out of targeted advertising
The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects
The right to non-discrimination for exercising your privacy rights

Specific state laws include:

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Cal. Civ. Code § 1798.100 et seq.
Virginia Consumer Data Protection Act (VCDPA), Va. Code Ann. § 59.1-575 et seq.
Colorado Privacy Act (CPA), Colo. Rev. Stat. § 6-1-1301 et seq.
Connecticut Data Privacy Act (CTDPA), Conn. Gen. Stat. § 42-516 et seq.
Utah Consumer Privacy Act (UCPA), Utah Code Ann. § 13-61-101 et seq.

We are required to respond to verifiable consumer requests within the timeframes specified by applicable state law (typically 45 days, with a possible extension). If we decline to take action regarding your request, we will inform you of our decision and reasoning.

12.2 International Privacy Rights

If you are located outside the United States, particularly in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under applicable privacy laws, including:

The right to access your personal data
The right to rectification of inaccurate personal data
The right to erasure of your personal data
The right to restriction of processing
The right to data portability
The right to object to processing
Rights related to automated decision-making and profiling
The right to withdraw consent

Relevant laws include:

General Data Protection Regulation (GDPR), Regulation (EU) 2016/679
UK Data Protection Act 2018 and UK GDPR
Swiss Federal Data Protection Act (FADP)

Please contact us using the information in Section 16 for more information about exercising these rights.

12.3 How to Exercise Your Rights

To exercise your privacy rights, please submit a verifiable request to us by:

Emailing us at info@savemyfurbaby.org
Calling us at [(888)578-4986]

When submitting your request, please provide sufficient information to allow us to verify your identity, which may include:

Your name, email address, and account information
Information necessary to confirm your identity with reasonable certainty
A description of the specific right you wish to exercise

We will not discriminate against you for exercising any of your privacy rights. We may, however, offer you certain financial incentives permitted by applicable law that can result in different prices, rates, or quality levels for our Services.

12.4 California Online Privacy Protection Act (CalOPPA)

In compliance with CalOPPA (California Online Privacy Protection Act), we agree to the following:

Users can visit our Site anonymously.
Our Privacy Policy link includes the word “Privacy” and is displayed conspicuously on our Site.
You will be notified of any Privacy Policy changes on this page.
You may change or update your personal information at any time by contacting us or emailing us directly.
We honor “Do Not Track” (DNT) browser signals, and we do not track, plant cookies, or use advertising when a DNT mechanism is in place.

13. DATA BREACH NOTIFICATION

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal information, we will:

Assess the risk of harm to affected individuals
Notify affected individuals without undue delay, but no later than 72 hours after discovery, when required by applicable law
Provide information about the breach and steps individuals can take to protect themselves
Notify relevant regulatory authorities as required by applicable law, including state attorneys general under applicable state breach notification laws
Document the facts relating to the breach, its effects, and the remedial action taken

Our notification will include:

A description of the nature of the breach
The categories and approximate number of individuals affected
The categories and approximate number of personal information records concerned
The name and contact details of our data protection officer or other contact point
A description of the likely consequences of the breach
A description of the measures taken or proposed to address the breach

We maintain cyber liability insurance coverage to help protect against certain losses related to data breaches and cyber incidents.

13.1 Fair Information Practices & Individual Redress Principle

We adhere to the Fair Information Practice Principles, which form the foundation of privacy law in the United States. In addition to our breach notification procedures, we recognize the Individual Redress Principle. This principle provides that individuals have the right to pursue enforceable rights against data collectors and processors who fail to comply with privacy laws. We will cooperate with courts and government agencies that investigate or enforce privacy obligations, and we will ensure you have recourse if your personal information is misused in violation of applicable law.

14. EMERGENCY OVERRIDE PROCEDURES

In situations where first responders cannot access the QR code due to damage, technical failures, or other emergency circumstances, we recommend that users:

Keep a printed backup QR code in their emergency kit
Share a digital backup with trusted emergency contacts
Consider placing a weather-resistant QR code in an exterior location accessible only to emergency personnel

We are not liable for any delays, failures, or decisions made by first responders when using these emergency override procedures. These procedures are provided as a backup service only and are subject to availability during extraordinary circumstances.

15. FORCE MAJEURE

We will not be liable for any failure or delay in the performance of our Services, including the availability of QR code information to first responders, if such failure or delay is due to circumstances beyond our reasonable control, including but not limited to:

Natural disasters or acts of God
Terrorism, war, riot, civil unrest, or public emergency
Government actions or orders
Fire, explosion, or severe weather events
Widespread power outages or internet service disruptions
Pandemic, epidemic, or quarantine restrictions
Labor disputes or strikes
Failure of third-party service providers

In such events, we will make reasonable efforts to restore service as quickly as possible and implement our emergency override procedures when applicable. We recommend that users maintain physical documentation about their pets for use during such emergencies.

16. ACCESSIBILITY

We are committed to making our Services accessible to users with disabilities. Our accessibility accommodations include:

Website design that complies with WCAG 2.1 AA standards
Screen reader compatibility
Keyboard navigation support
Alternative text for images
Sufficient color contrast
Resizable text without loss of functionality

For users with visual impairments, we offer:

Braille labels that can be affixed next to QR codes (available upon request)
Large-print emergency information cards as an alternative to QR codes
Audio description options for critical pet information

If you require accessibility accommodations not currently provided, please contact us using the information in Section 17.

17. CONTACT INFORMATION

If you have any questions or concerns about this Policy or our privacy practices, please contact us at:

Save My Fur Baby, INC
3325 Bayshore Blvd A15
Tampa, FL 33629
(888)578-4986
info@savemyfurbaby.org
Rande Friedman

Response Time: We endeavor to respond to all legitimate inquiries within 30 days.

18. GOVERNING LAW AND JURISDICTION

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Florida, without giving effect to any principles of conflicts of law. Any dispute arising from or relating to this Privacy Policy or our privacy practices shall be subject to the exclusive jurisdiction of the state and federal courts located in Hillsborough, FL.

This governing law provision may not limit any rights you have under the privacy laws of your jurisdiction. Where applicable law prohibits our selection of governing law or jurisdiction, such local laws shall apply.

19. SEVERABILITY

If any provision of this Privacy Policy is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent necessary, and the remaining provisions of this Privacy Policy will continue in full force and effect.

20. CHANGES TO OUR PRIVACY POLICY

We may update or modify this Policy from time to time. The date this Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Site and this Policy to check for any changes.

If we make material changes to this Policy, we will notify you by email (sent to the email address specified in your account) or through a prominent notice on our Site’s homepage at least 30 days before the changes take effect. Your continued use of our Site and Services after we make changes is deemed to be acceptance of those changes.

21. INFORMATION ACCURACY DISCLAIMER

While we strive to make our Services reliable and effective for emergency situations, we cannot guarantee the accuracy of information provided by users about their pets. First responders should use their professional judgment when acting on pet information accessed through our QR codes or emergency override procedures.

YOU ARE SOLELY RESPONSIBLE FOR:

Maintaining accurate and up-to-date information about your pets
Promptly updating information when your pet’s health status changes
Ensuring that QR codes remain visible and undamaged
Removing or updating QR codes when you move or when a pet is no longer at the residence

WE ARE NOT LIABLE FOR:

Emergency response decisions made based on outdated or incorrect information provided by users
Inability to access pet information due to damaged or improperly placed QR codes
Delays in emergency response related to QR code scanning or information retrieval
Any harm resulting from the use or misuse of pet information by first responders or other parties

22. BUSINESS MODEL DISCLOSURE

Our Services operate on an initial purchase and subscription model. The initial purchase consists of a basic entryway sticker and wallet card set with a 12 months subscription to our monitoring and alert service. Renewals are offered on a monthly and discounted annual rate.
Your subscription level does not affect the availability of critical pet information to first responders in emergency situations. All users, regardless of subscription tier, receive the same level of data protection and security for their personal information.

23. ACKNOWLEDGEMENT

By using our Site and Services, you acknowledge that you have read and understand this Privacy Policy and agree to be bound by its terms.